
"Don't be the best, be the only"
Kevin Kelly | Founder | Wired Magazine
Hi, I'm Dom, the person behind Snorkel.
My journey has moved through business development, sales, brand, marketing, digital, creative production, events and music.
Each chapter has taught me something different about business, leadership, pressure, communication, creativity, performance, persuasion, momentum and what makes people connect and convert.
It's put me in different rooms, with different personalities, different stakes, different budgets, different challenges and different ways of seeing the world.
I created Snorkel to bring those experiences together in one place — helping businesses get clearer, feel more confident, and grow more consistently.

"To represent your business successfully, I need to be able to tell your story better than you can.”
My approach.
I’m warm, direct, curious and hands-on.
I ask a lot of questions. I listen very carefully. I notice what’s being said — and what isn’t. I care about understanding the people behind the business, not just the proposition on the surface.
That matters because good growth work depends on trust. It depends on creating enough safety for honesty, enough honesty for clarity, and enough clarity for meaningful change.
I’ll support where support is needed. I’ll challenge where challenge is needed.