Porthilly Spirit
Food, music, lifestyle and wellness festival
Helping bring a new-to-market lifestyle festival concept to life, from proposition and brand to production and audience growth.
At a glance
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Sector: Events and lifestyle experience
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Focus: Festival concept, brand, content, growth, production
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Support: Creative and commercial build-out
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Outcome: Successful launch, loyal audience, brand extensions
The challenge.
Porthilly Spirit Festival began as an opportunity to validate and shape a new lifestyle experience on the North Cornish coast — combining food, drink, music, wellness and culture into one compelling festival proposition.
What I worked on.
I supported the concept from early validation through to launch, helping shape both the audience experience and the commercial foundations.
Where I helped.
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Festival and creative direction
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Brand development and delivery
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Content development and delivery
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Talent curation and booking
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Sales and marketing
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Logistics and production
"Dom brought clarity, momentum & structure throughout, guiding everything from concept to delivery, partnerships & team collaboration. His ability to bring the vision to life has been invaluable.”
Will Herrmann | CEO
What changed.
The result was a successful festival prototype with a clear identity, growing audience, and wider commercial potential.​
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Delivered beta versions of the full festival programme and experience
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Created standing-start brand development and activation
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Built an engaged, loyal and growing target audience
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Helped secure a live event licence in perpetuity
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Extended the concept into a spirit bar and bottle shop
