Redzebra
Transformational engagement agency
Helping an established agency evolve its brand, sharpen its commercial foundations, and create a stronger platform for growth.
At a glance
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Sector: Engagement and communications
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Focus: Brand, sales systems, leadership, pitch support
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Support: Strategic growth and commercial development
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Outcome: Stronger market presence, new client wins, clearer business platform
The challenge.
Redzebra was already a respected player in the engagement space, but recognised the need to evolve the brand and recalibrate the core workings of the business in order to unlock the next stage of growth.
What I worked on.
I worked across both the brand and business to strengthen the agency’s market position and internal commercial foundations.
Where I helped.
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Business brand development
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Competitor and industry analysis
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Sales and marketing systems
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Leadership and employee engagement
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Pitch design, development and support
"Having a fractional growth partner by our side was a game changer. Dom worked shoulder to shoulder with me & the team, helping us build the confidence, perspective & systems to scale. The impact has been huge!”
Oliver Macdonald | Founder & MD
What changed.
The agency came away with a stronger proposition, better commercial systems, and higher-profile client wins.​
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Won clients including Lego, Unicef and Facebook
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Delivered competitor and industry analysis, reporting and insights
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Crafted and deployed 360° business brand development
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Designed and implemented more effective sales and marketing systems
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Strengthened leadership and employee engagement
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Improved pitch quality and support
