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Client

Your Army

What they do

Full service music promotions agency 

Our expertise

Commercial director

Leadership and management coaching 

Brand development

Operations and processes

New service innovation and activation

New business development

Inbound marketing

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Overview

With head offices in London, Sydney and LA, Your Army are one of the most successful independent music agencies in the world, consistently breaking artists from Sam Smith to Christine and The Queens and Dave to Jax Jones.

Opportunity

To help unite and align their UK, US & Australian offices, to develop and implement cross territory processes and systems, to help the business be more coherent, efficient as well as activating innovative and profitable new services to their portfolio so the business could diversify and grow.

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Impact

  • Implantation of companywide international ‘operating system’

  • Improved overall company efficiencies and processes

  • Greater industry brand recognition 

  • Developed and implemented new and innovative revenue streams

  • Relocated to larger more dynamic office space (UK)

  • Developed and managed profit focused strategic partnerships

  • Client wins include Spotify, Apple Music, Ms Banks and Tory Y Moi

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