Your Army
Global music promotions agency
Helping a fast-growing music business sharpen its proposition, align international teams, and build a stronger operating platform for growth.
At a glance
-
Sector: Music promotions
-
Focus: Positioning, operations, commercial growth
-
Support: Embedded strategic partnership
-
Outcome: Clearer proposition, stronger systems, new momentum
The challenge.
Your Army was growing fast and needed the business behind the brand to catch up. That meant creating stronger alignment across UK, US and Australian teams, sharpening the commercial proposition, and putting better systems in place to support sustainable growth.
What I worked on.
Working closely with the founders and leadership team, I helped shape both the strategic direction and the operating foundations of the business. That included refining the proposition, aligning teams across territories, developing new services, improving commercial structure, and building stronger systems to support growth.
Where I helped.
-
Commercial direction
-
New service development and activation
-
Business development
-
Inbound marketing and PR
-
Brand development
-
Leadership and management coaching
-
Operations and process design
"Dom has been instrumental in helping us diversify, scale and solidify our position as a leading full-service global music promotions agency.”
James Pitt | Founder
What changed.
The result was a stronger, more scalable business with better alignment, clearer direction and more room to grow.
-
Secured new business with brands and artists including Spotify, Apple, Idris Elba and Lady Gaga
-
Built a more joined-up company-wide operating system
-
Improved internal efficiency and process clarity
-
Developed new revenue streams
-
Increased brand authority and recognition
-
Supported expansion into larger office space
